Jobs, Careers and Occupations

Advertising Careers, Jobs and Occupations

Advertising Jobs

Advertising companies provide planning, creation and management of campaigns to create positive and compelling images of products, services or individuals. Advertising occupations includes creative directors, advertising managers, media buyers, copywriters and advertising sales representatives.

The objective of any firm is to market and sell its products or services profitably.

In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities.

In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies. Advertising, marketing, promotions, public relations and sales managers coordinate the market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms.

In a small firm, managers may serve as a liaison between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out.

In larger firms, advertising managers may oversee in-house account, creative and media services departments as follows:

• The advertising account executive manages the account services department, assesses the need for advertising and, in advertising agencies, maintains the accounts of clients.
• The advertising creative services department develops the subject matter and presentation of advertising.
• The advertising creative director oversees the copy chief, art director and associated staff.
• The advertising media director oversees planning groups that select the communication media - for example, radio, television, newspapers, magazines, Internet or outdoor signs - to disseminate the advertising.

Advertising Related Industries

• Graphic Arts
• Marketing
• Publishing

VentureBeat

96 percent of Google's revenue is advertising, who buys it? (infographic) VentureBeat Travel and tourism came in third with $2.4 billion spent on Google advertising. Jobs and education came in fourth, and home and garden in fifth. Check out the infographic below for more on who contributes to Google's huge wealth. by NowSourcing via ... and more »

The Drum

The Drum upgrades online jobs portal The Drum The section specialises in media, marketing, sales, design and advertising jobs across the UK, including Scotland, Wales, the regions of England and London. Users searching for jobs can now select which type of job they are seeking, and having added ...

NYC's Digital Future: A Projection Huffington Post NY has 20.4% of magazine publisher employment, 15.4% of book publishing jobs, 11.5% of motion picture jobs, and 11.2% of advertising jobs (19.6% of ad agency employment). But the nature of media is changing fast, and the future of both media itself and ... and more »

Never-Before-Seen Photos of Tupac and Eazy-E From New Book West Coast Hip Hop ... LA Weekly (blog) ​Despite a packed schedule of advertising jobs, being able to work on the fly helped Miller assimilate to the artists and their crews. He shot covers for the likes of Priority, Death Row, Jive and EMI Records for 20 years, essentially documenting the ...