Jobs, Careers and Occupations

Advertising Managers

Advertising Managers Nature of Work

Advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. Advertising managers are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and by government departments.

Advertising Managers Employment Requirements

Advertising managers require a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and several years of experience as a sales or advertising manager or in a related occupation.

Advertising Managers Duties and Tasks

Advertising managers may perform the following tasks:

• develop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting products and services to those markets
• develop plans in relation to advertising, sales promotion, public relations, personal selling and sales management
• identify and analyze an organization’s strengths and weaknesses, and respond to opportunities and threats in the advertising environment
• make decisions regarding products such as labeling or packaging
• make decisions regarding the distribution of products, manage store image or undertake direct marketing
• manage distribution channels such as shops and wholesalers
• set goals for market share and growth
• undertake advertising audits to monitor sales performance
• undertake new-product development
• work out an approach to pricing and set prices for products and services

Advertising Managers Example Titles

• Advertising Director
• Corporate Sales Manager
• Director, Advertising
• Director, Media Relations
• Director, Public Relations
• E-commerce Manager
• Internet Communications Manager
• Promotions Manager
• Regional Sales Manager
• Web Marketing Manager

Advertising Managers Work Conditions

Advertising managers may have to work in the evenings or on weekends, and may be required to travel for business. Advertising involves working with, and gaining the cooperation of people in specialist areas such as technical experts, production managers, accountants and advertising agents.

Advertising Managers Personal Requirements

• able to analyze and interpret information
• able to work as part of a team
• able to work independently
• creative
• organizational skills
• very good communication skills

Advertising Managers Related Occupations

• Marketing Managers
• Retail Trade Supervisors
• Senior Managers
• Retail Trade Managers
• Sales Managers

Advertising Related Industries

• Graphic Arts
• Marketing
• Publishing